Growth Campaign for Tech Startup

Case Study Visual

The Challenge

Our client, a B2B SaaS company, had recently launched a revolutionary project management platform. Despite having excellent product-market fit, they struggled with customer acquisition and needed to establish brand awareness in a competitive market.

                    Initial Metrics
                    500 leads/month
Low brand awareness
High customer acquisition cost
Limited organic traffic

                

Our Strategy

We developed a comprehensive, multi-channel growth strategy combining SEO, paid advertising, and content marketing:

1. SEO Optimization

Implemented comprehensive SEO strategy targeting high-intent keywords in the project management space.

2. Content Marketing

Created 40+ in-depth blog articles, case studies, and whitepapers targeting their ideal customer profile.

3. Paid Advertising

Launched targeted Google Ads and LinkedIn campaigns with continuous optimization.

4. Lead Nurturing

Implemented automated email workflows to nurture leads through the sales funnel.

Results

+250%

Qualified Leads

$2.3M

Sales Attributed

ROI Achieved

65%

CAC Reduction

Key Takeaways

Integrated multi-channel approach delivers better results than single-channel tactics
Quality content attracts high-intent prospects and improves organic visibility
Continuous optimization and testing are essential for maximizing ROI
Strong alignment between marketing and sales teams accelerates growth

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